Posts Tagged ‘McDonalds’

McDonald’s has the unsnobby coffee

August 28, 2008

McDonald’s has launched a great microsite targeting the snobby latte drinkers in the Seattle area. McCafe is McDonald’s push to gain market share from Starbucks as they are facing hard times. The site has a pinball game, and fun little intervention Mad Libs type of email a friend and a drink menu.

This is great little site which has engaging games and simply tells me what they offer at McCafe. Effective sites don’t need to be large flashy sites. They just need enough content  to be engaging and interactive, but also tell the user what they have. is a great creative site, but I had no clue it was a Tostito’s site until I read more about it at Creativity.


McD’s eighty-sixes the report card promotion

January 18, 2008

McDonald’s has decided to eighty-six their promotion of offering free happy meals to students who get good grades on their report cards. They are also discontinuing running ads on the report card for other promotions. So much for baiting the kids to come in and making the parents try one of their new product offerings. They are still picking up the printing tab on the report cards however. Maybe they can begin sponsoring employee evaluations and give away free coffee as they launch the new high end coffee campaign to compete against Schultz’s ‘Bucks. This would get them to come into the store and probably buy some food to go along with the coffee. This kind of campaign would provoke interaction, and get results.