Posts Tagged ‘Gatorade’

Gatorade hits a home run with Quest for G

February 6, 2009

Gatorade hit a grand slam with their Quest for G campaign microsite. Not only do they have an online component to the popular “What is G” TV campaign, they created a fantastic entertainment masterpiece. King Garnett and his gang of knights go on an adventure spoofing the famous Monthy Python film “Search for the Holy Grail” for the Holy G. The sight is entertaining and refreshing. 

Not only did they relate to sports fans, they tapped into the loyal following of Monty Python. Several of the comments about the videos are about Monty Python rather than a drink or Gartorade. Taking athletes out of their elements and playing on their attributes was a perfect execution for Gatorade. This site has raised the bar for branded microsites.Refreshing original content along user comments You can check out the great work here.

If you don’t like Monthy Python, the site also has freestyle hip-hop videos, animated hip-hop music videos and the G Manifesto. The G Manifesto shows all the people in the “What is G” TV campaign.

Overall the site is amazing display of creativity and utilizing all the web has to offer.

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Did Gatorade get it right with G Commercial?

January 5, 2009

A recent TV campaign talks about “G”. Several different athletes and celebrities are shown as the camera pans down the line. At first, I thought it was a Nike commercial until I saw Usain Bolt in his Puma gear strike his pose. That made me wonder, who is this for? It had all the makings of a Nike campaign. So I turned to the good ol internet and searched G commercial and the only PPC ad that was present was a YouTube listing. I clicked on the ad for the “The G Channel” and none of the posts or descriptions mentioned Gatorade.

I finally found out it was a Gatorade commercial and was not surprised, the “G” now made sense. There was more content about Kanye West and Lil Wayne (who does the voice over) then there was about Gatorade.

So, the question is did Gatorade miss the mark from an online standpoint. I would say yes. Even if they are trying to be discreet, the amount of money they are spending on this campaign must be a decent chunk of change. People are going online to see who the commercial is for. Even if though they did not do a PPC campaign (I think they should have), they should have at least had some sort of online presence through a website. Maybe there will be an online component later, but I believe that Gatorade is missing out on a lot of online traffic.

G Commercial search volume

G Commercial search volume