Hitwise releases Oprah Twitter data

Whoever says Oprah doesn’t have an impact on society is full of it. Hitwise released data today showing the lift that Oprah gave Twitter. It’s quite impressive to be honest. There was a 43% increase in visits on April 17th from April 10th. 

Now, the larger question is will the early adopters jump the shark and head somewhere else now that every soccer mom in America knows what Twitter is? When Omniture Summit was in town, I asked a few key industry names why doesn’t anyone like Plurk, mainly Jeremiah Owyang and the responses were, “Who do you know on Plurk?”. It was a great response then, but will the early adopters of Twitter want to get away from the masses? Not sure Plurk is where they will go, but could be. What about FriendFeed? Or will they stay with Twitter and just keep their following to people they want. As long as Twitter can handle the bandwith issue, there is no immediate impact on any user prior to @Oprah and @aplusk.

At the end of the day, it does not matter. What does matter is that Oprah drove a ton of new people to Twitter and they will see a lot more accounts. The question is how can marketers utilize Twitter and how can Twitter monetize the increase in traffic.

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