Twitter hashtags for monitoring out-of-home

I had written in February about brands pushing the conversation to Twitter through “big seed” marketing and monitoring it through hashtags. Today I read an article about how Land Rover is doing just that. They are using out-of-home media to push people to Twitter and use hastags. The hashtag is #LRNY.

I am pleased to see this finally happen as it makes so much sense and hats off to Land Rover, Twittads and Wunderman for making this a reality. I’m sure we will see more of this kind of integration between digital and traditional as there is no incremental cost to using Twitter as the platform for conversation and hashtags make it easy to track/monitor.

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