Did Gatorade get it right with G Commercial?

A recent TV campaign talks about “G”. Several different athletes and celebrities are shown as the camera pans down the line. At first, I thought it was a Nike commercial until I saw Usain Bolt in his Puma gear strike his pose. That made me wonder, who is this for? It had all the makings of a Nike campaign. So I turned to the good ol internet and searched G commercial¬†and the only PPC ad that was present was a YouTube listing. I clicked on the ad for the “The G Channel” and none of the posts or descriptions mentioned Gatorade.

I finally found out it was a Gatorade commercial and was not surprised, the “G” now made sense. There was more content about Kanye West and Lil Wayne (who does the voice over) then there was about Gatorade.

So, the question is did Gatorade miss the mark from an online standpoint. I would say yes. Even if they are trying to be discreet, the amount of money they are spending on this campaign must be a decent chunk of change. People are going online to see who the commercial is for. Even if though they did not do a PPC campaign (I think they should have), they should have at least had some sort of online presence through a website. Maybe there will be an online component later, but I believe that Gatorade is missing out on a lot of online traffic.

G Commercial search volume

G Commercial search volume

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