McDonald’s has the unsnobby coffee

McDonald’s has launched a great microsite targeting the snobby latte drinkers in the Seattle area. McCafe is McDonald’s push to gain market share from Starbucks as they are facing hard times. The unsnobbycoffee.com site has a pinball game, and fun little intervention Mad Libs type of email a friend and a drink menu.

This is great little site which has engaging games and simply tells me what they offer at McCafe. Effective sites don’t need to be large flashy sites. They just need enough content  to be engaging and interactive, but also tell the user what they have. Nolaf.org is a great creative site, but I had no clue it was a Tostito’s site until I read more about it at Creativity.

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