Seven for All Mankind join Performics affiliate program

I think it is interesting to see that a premium designer denim brand is launching an affiliate program. I received the email yesterday from DoubleClick Performics (now Google) introducing the new advertiser in their program. Interesting seeing a brand that is prominently displayed at the likes of Saks and Nordstrom’s using an affiliate channel for online marketing, maybe they have had their time in the sun as the “premium” denim company and True Religion and Rock&Republic have taken over and this is 7’s expansion strategy. Whatever it is, I like the move.

It will be an interesting move for the high end brand to engage in the channel and it will be interesting to follow through Performics and watch the retailers. Personally wouldn’t buy $200 denim online as each pair is different. I have around 6 pairs and each fit different even though they are the same size and fit. Bold move for a premium brand, maybe the economy is affecting the mid-level luxury purchases.

This could pave the way for other premium clothing lines to join the affiliate marketing world and increase direct sales.


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