Disney champions digital media

Disney CEO Robert Iger stated that the web is just as important for kids as TV at the McGraw-Hill Media Summit. He urged other executives to join the digital movement, or hire new people who will. It is interesting to see that large brands like Disney are just now admitting that digital is as important as TV.

One of the interesting points that he made was that he has a Facebook page, albeit two friends, but at least he is experiencing the digital movement first-hand which a lot of executives are not (other than linkedin). I think it is key that executives continue to experience the online world, and do not think of it as a childish taboo. Ones that have experienced the online world, will be much more willing to embrace it and make the most of new technology.

It is important for large brands to accept that the digital future is now and join, or forever be left behind.


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