Widget – Make sure there is good content

I have been interested in widgets and how marketers will use them in the future. After seeing this Kimberly Clark widget, I am a little concerned that marketers don’t know what to do with them so that they are maximized. Just putting some random things in a widget and hoping for adoption rate is not enough. It is most likely that brand ambassadors will be the only ones who adopt the widget and post it on their personal pages, not the average Joe. Therefore, there must be a payoff for them and their network that visits their page.

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