McD’s eighty-sixes the report card promotion

McDonald’s has decided to eighty-six their promotion of offering free happy meals to students who get good grades on their report cards. They are also discontinuing running ads on the report card for other promotions. So much for baiting the kids to come in and making the parents try one of their new product offerings. They are still picking up the printing tab on the report cards however. Maybe they can begin sponsoring employee evaluations and give away free coffee as they launch the new high end coffee campaign to compete against Schultz’s ‘Bucks. This would get them to come into the store and probably buy some food to go along with the coffee. This kind of campaign would provoke interaction, and get results.


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