Google is now in double digits. Google had it’s 10th anniversary recently and what a journey they have been on. The term “Google” and is now a verb, you can buy radio and TV through their AdWords platform, free web tools include Google Analytics and Site Optimizer. The list could go on and on which is awfully impressive for a 10 year old company. The big question is, where will it go?
There is talk that they will be more aggressive in the TV advertising space since it still holds the largest ad $$. Will it use the acquisition of DoubleClick and offer a free ad serving solution to capture more details and data about the display advertising space? The answer resides in Mountain View CA.
Google just launched their own web browser and so far so good. Most comments are positive and people are happy with Chrome. One set back that Google might face is Android, their mobile operating system. Several analysts are predicting that the launch of the platform will not have nearly the buzz or success of the iPhone.
So as Google heads to the tweens and teens, it will be interesting to see where the web giant heads. Overall, it has been an impressive 10 years and I look forward to seeing what comes in the next decade from Mountain View.
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