When looking for a solution to some recent back pain, I decided to try out local.com since it’s all about the “local results”. I entered a basic search query of back pain and received several local chiropractors and a couple sponsored ads. There was one that definitely stood out however, an ad for the Subaru Outback.
Subaru Outback and back pain
It’s obvious the word “back” triggered this ad, but it shows a larger dillema in the loclaized search space. There are not enough small companies moving budgets to localized search, so the engines have to open up the relevancy to fill the ad space and issues like this arise. Now to most people, it probably is not a big deal, but tSunao some they may not trust the results since an Outback has nothing to do with my pain. Therefore, this result could drive the user away from local.com to a larger engine, think the big G here.
ULtimately, the dollars are moving to the localized arena, but there is still not a sure fire place to spend the dollars for a great return. Until companies realize that it may be in their best interest to actually show fewer ads , we are going to have these “relevancy” issues that will hamper the growth of localized online marketing.
August 14, 2008 at 4:33 am |
Thanks for sharing that! Nice post. I just glanced through it.
http://www.internet-marketing-online.co.cc