Google announced that they are going to set cookies on sites that offer AdSense ads so that advertisers can now see if the visitor goes to the site without clicking. This is Google’s first move in the “ad server” space and hopefully many more will come. The tool also allows advertisers to cap how many times the ad is viewed by a vistor.
I would like to see them offer this service for PPC ads as well to provide some more data about search as a branding tool. It would also be nice for them to open an ad server that is free, which isn’t too far out of the realm since it seems like Google is willing to give free tools away in return for data. What better way to get costs, CTR’s, dayparting, and geotargeting data from advertisers and publishers than offer a free ad server.
That may be the next step, knowing Google they are most likely way ahead of that.
Tags: ad server, Google, view through
