It was announced that Publicis is acquiring Performics from Google to strengthen their search marketing business. Terms of the deal have not been disclosed, but it is expected that the deal will close in the third quarter. This is the second “deal” that the two companies have done as they created an alliance where work processes and executives would be shared.
Google did not state why they are selling off the Performics search business and said they look forward to working with them as a partner.
Performics will likely fall under the newly created VivaKi group.
Tags: Google, Performics, Publicis, VivaKi
August 6, 2008 at 9:54 am |
I think this is a good thing for Google. It removed the conflict of interest thoughts that go through the search engine marketing realm when the search engine has it’s own SEM company.