For a long time, marketers that needed a quick result or boost were stuck with PPC. They could build out the campaign and have a campaign live and generating traffic in minutes. However, upgrades to blogging software is now allowing SEO efforts to be realized much faster. Blogs use correct title tags, headlines, urls and linking structure. Search engines are now indexing blogs much faster now. Also, blogs are inexpensive and easy to set up.
So next time the SEO component of a campaign gets pushed off due to costs, lack of speed, and difficult to measure, make sure that blogs are brought up in the conversation and explain how they can be utilized to help see quick benefits.
