Google is continuing to make moves to become the advertising hub for agencies and clients who have in-house teams. They have opened their TV buying capabilities to all advertisers as its been in beta for around a year. Advertisers can buy TV spots through AdWords by markets, dayparts, specific programs and program content.
The interesting component is that they offer analytics through set-top box such as seconds tuned per impression and the number of people who watched the spot from beginning to end. Will be interesting to see if they look at tracking spot times and search queries in the same market to report how offline media drives people to the web for more information.
Tags: Google, media buying, TV
