A recent court case determined that people can use trademarked terms in their meta keywords in hopes that search engines query their page and use these to help determine page rank. We all know that most search engines quit using meta keywords for a major part of their search results awhile ago, and the judge agreed. The court ruled that most search engines bypass the meta keywords inserted by site owners and look at other factors to determine rank. This means that webmasters can use whatever terms that they want in the meta tags.
Although this only relates to the meta tags, it will be interesting to see if this case is referenced in cases about paid keywords and trademark infringement.
Tags: meta keywords, SEO
