Only three weeks after Google purchased DoubleClick, they are spitting out one of the businesses from the acquisition. Google announced that they will sell Performics which is a search marketing and optimization firm. The reason for the quick sale is to keep other Google customers happy and preserve their trust.
There are no buyers officially lined up yet, but several of Google’s partners have expressed interest in furthering discussions about Performics. Google said they are keeping the affiliate side of Performics which makes sense since Google’s own CPA program in AdWords is suffering.
Tags: Doubleclick, Google, Performics
