Youtube announced a new metrics tool for advertisers, Youtube Insight. This will allow advertisers to see geographic viewership by time of day. This will add to the standard reporting of ad performance making it a little better for advertisers to gage the performance of the ads.
This is by no means the silver bullet that will make advertisers jump on YouTube like a fat kid on cake, but its a step in the right direction. Google has struggled to monetize YouTube since the purchase, and a lot of it has been due to reporting and lack of targeting. This is a good move for Google/YouTube, but still does not grant advertisers the targeting that they would like to see, I just don’t see a lot of insight here. Hopefully phase two will have better targeting and reporting options.
Tags: Google, YouTube, YouTube Insight.
