Quick post, after watching some American Idol performances and results show, I’ve decided they need to make the experience more interactive. As soon as the show ended last night (MST), my mom asked about David Cook’s arrangement of Billie Jean and who had the done the original version he performed. I went online and Googled David Cook March 25th and found that Chris Cornell had done the version on his solo album. The post I found already had 29 comments about the song.
The TV show should take a tip from the online world of posts and blogs and make the show more interactive. Cops 2.0 has the bottom 1/4th of the screen dedicated for viewers to comment on the show. I think shows like American Idol that are senseless entertainment should incorporate more viewer engagement so that viewers can interact with one another during the show and post comments about performances. Once again, I think TV is one step short.
Tags: American Idol 2.0, Cops 2.0, interactive marketing, TV 2.0
