I was at the affiliate summit west this past weekend and had a great time. It is amazing to see how much the affiliate world has evolved into a technology driven industry. There are some definite growing pains in the industry as their is a lack of affiliate management talent and there are still some shady practices, but overall a growing industry. As I walked the exhibit hall, I realized there wasn’t much differentiation amongst several of the media networks. You stop and talk to one and can have flashbacks of the previous conversation. From a marketing standpoint, they stink.
Networks need to offer value and service, not just a we have x publishers, cause guess what, affiliates look at a lot of networks. I was impressed however with some of the technology from firms like Syntryx. Overall, it was a great conference and experience in Las Vegas. The highlight was The Ashley Madison Agency which is a dating site for married people. Their shirts read, “Life is Short, Have an Affair.” I have some issues with that, but guess there is a market for everything.
February 28, 2008 at 3:37 pm
“Networks need to offer value and service” You are 100% on this.
“Still some shady practices” enough to make you sick, in my opinion.
“Syntryx” you are right again – Chirs knows what he is doing over there.
“Life is Short, Have an Affair” – this is a frightening reality of the world we live in.
I enjoyed reading your post. I hope you had a chance to meet the people from Motive Interactive at ASW08! If not let’s make sure you do next time around.
March 4, 2008 at 3:36 am
Good to know that the affiliate marketing field is growing. Thanks for sharing the information as what happened in the affiliate summit.
March 7, 2008 at 2:44 pm
[...] Affiliate Summit 26 Feb 2008 by online82 I was at the affiliate summit west this past weekend and had a great time. It is amazing to see how much the affiliate world has evolved into a technology driven industry. There are some definite growing pains in the industry as their … [...]