Some top national newspaper agencies are coming together to form an online ad network. As newspapers are missing out on online advertising revenue to larger ad networks that can do a lot more specific targeting and optimization, they are finally making a move. The New York Times Co., Gannett Co., Tribune Co. and Hearst Corp. have joined forces to create a an ad network called quadrantOne. By joining forces, it will give them a larger number of page views and more inventory to sell, and also optimize.
It will be interesting to see how this plays out and if the group can work together functionally, or if they get in a pissing match over top sites and such.
