comScore announced that December 2007 set a new record for online video viewing. Not a surprise! With the writers strike and more and more people posting random video’s on Youtube and other video sites, its natural that more people will watch. The interesting thing is that Google bought Youtube so they could cash in on this trend and so far have been unable to crack the traffic/monetization issue.
Various companies have tried pre-roll, mid-roll, post-roll, tickers and other ways to offer ads, but no one has cracked the nut. My suggestion is let the producer in on the cash flow and everyone might be in for a bigger piece of the pie.
If someone can figure out a way to monetize all this traffic effectively, I can bet there will be a nice paycheck coming their way form our good friend Google.
Tags: online video, UGC, user generated content, video advertising
