Hyundai, the company that was in and then out and then finally in the Super Bowl saw the largest percentage increase in traffic to their site with the Hyundai Genesis ads. Hitwise reported that they saw a 1450% increase in traffic. To be honest, I am not surprised since I had no clue what the car was going to be called, therefore, I could not predict hyundaigenesis.com was the corresponding site. I was a little surprised to see that mytalkingstain.com did not see a large spike in traffic % wise as well.
Anyways, whether I knew the car name or not, its good to see success from mainstream media driving people to the web whether there is a strong call to action or not. I do not remember the end tags of the commercial, and barely remember the ad other than it compared to size of BMW 7 series, but it appears that it spiked interest and drove people to the site. One must note that the chart below is based on percentage and not actual visitors, I would be willing to bet a large sum of money GoDaddy.com would come out on top of that list hands down.
The Hitwise report numbers are below, some interesting numbers are present.
| Super Bowl Advertiser Websites Ranked By Percent Change Based on Daily Market Share of U.S. Visits |
|||
| Advertiser | Domain |
Sunday % Change |
Monday % Change |
| Hyundai | www.hyundaigenesis.com |
1450% |
-55% |
| Paramount | www.ironmanmovie.com |
800% |
-33% |
| GoDaddy | www.godaddy.com |
616% |
-30% |
| Audi | www.truthinengineering.com |
433% |
NA |
| SalesGenie | www.salesgenie.com |
333% |
15% |
| Office of National Drug Control Policy | www.theantidrug.com |
200% |
0% |
| New Line Cinema | www.semipromovie.com |
200% |
133% |
| Gatorade | www.gatorade.com |
200% |
-33% |
| Under Armour | www.underarmour.com |
156% |
-22% |
| Bud Light | www.budlight.com |
100% |
0% |
| Tide | www.mytalkingstain.com |
57% |
NA |
| GMC | www.gmc.com |
39% |
-25% |
| Coke | www.coca-cola.com |
33% |
25% |
| CareerBuilder | www.careerbuilder.com |
27% |
39% |
| Budweiser | www.budweiser.com |
25% |
20% |
| Planters | www.planters.com |
15% |
0% |
| Dell | www.dell.com |
8% |
9% |
| Cars.com | www.cars.com |
2% |
5% |
| Garmin | www.garmin.com |
0% |
22% |
| T-Mobile | www.t-mobile.com |
-1% |
-7% |
| Victoria’s Secret | www.victoriassecret.com |
-2% |
19% |
| Toyota | www.toyota.com |
-10% |
-3% |
| Toshiba | www.toshibadirect.com |
-15% |
32% |
| Disney | www.disney.com |
-17% |
-34% |
| Taco Bell | www.tacobell.com |
-20% |
-25% |
| eTrade | www.etrade.com |
-27% |
175% |
| Sunsilk | www.lifecantwait.com |
-29% |
100% |
| FedEx | www.fedex.com |
-31% |
136% |
| 20th Century Fox | www.jumperthemovie.com |
-50% |
-50% |
| Claritin | www.claritin.com |
NA |
100% |
| Vitamin Water | www.vitaminwater.com |
NA |
-50% |
| AMP | www.ampenergy.com |
NA |
200% |
| Note – the data is based on the daily market share of U.S. visits among all US Internet users from the Hitwise sample of 10 million U.S. Internet users. The Sunday percent change is based on comparing the daily market share of U.S. visits for Feb. 3, 2008 vs. Feb. 2, 2008. The Monday percent change is based on comparing the daily market share of U.S. visits for Feb. 4, 2008 vs. Feb. 3, 2008. | |||
| Source: Hitwise | |||
Tags: Hitwise, Hyundai, offline media, Super Bowl, Website traffic
February 10, 2008 at 7:54 pm |
Good info. and read. Will be back soon to read more of your information.
Thanks,
Dean