In my previous post, I commented on how ads should drive more people to the web so they can be tracked. I have already seen a great example. Godaddy.com has an ad that Fox turned down, and low and behold, they are using that as the content for the ad that is running on Super Bowl Sunday. Leave it to an internet company to capitalize on multi-channel marketing.
I give Godaddy.com an A+ for their ad about the rejected Danica Patrick ad being seen only at godaddy.com. This is a brilliant way to leverage their previous ads (racy, sexy) in previous Super Bowls to drive people to their website. The ad has a guy watching his computer while the rest of the party is watching the game, but once he gets the Danica Patrick ad loaded, they all run to his computer and the end tag has a classic “see Danica’s exposure……….only at GoDaddy.com”
Tags: domain registration, Godaddy.com super bowl, multi-channle marketing, TV ads
