With the hype of the 18-0 Patriots and the rise of Eli Manning, the media is having a fiesta. I on the other hand could not pick two worse teams. I do not want the Patriots to go 19-0 as we will never hear the end of it from the media, “are they the greatest?” and I despise Eli Manning. Therefore, I will be rooting for the ads!
Recent years have had some decent ads and some not so decent ads, but I am hoping to see more UGC involved and a stronger use of multi-channel marketing strategies. If I were an offline media buyer and forking out over 2 million for the spot, I would demand there be a web-channel to drive traffic to or capture those who hear about the spot at the water fountain Monday am. Companies need to be more aggressive using TV to drive people to the web so they can measure. Accountability is becoming more and more prevalent, and nothing is bigger than a Super Bowl spot. Companies also need to have their paid search campaigns ready too, as many viewers won’t remember the url correctly and Google, or they will type the url into their Google search bar. Anyways, I hope to see some good ads and them use the web to engage the consumer further.
My guess for best ad that will be discussed Monday morning will be something from Bud Light, just my guess.
Tags: commercials, interactive, Super Bowl, TV advertising
February 4, 2008 at 2:10 pm |
We just posted our 4th annual study of how well super bowl advertisers integrated online and offline advertising – we’ll be writing more about this on our blog, but the preliminary findings are already up on our site: Super Bowl XLII Scorecard.