I am a little shocked at how much press hoas been pointed towards Sears and JC Penny for their “new” interactive holiday guides. These kind of ideas are not new. The user can go and create wish lists, and send e-cards and the such and this has been around for quite awhile. I think it shows how slow major retailers are to adopt new media and how to maximize the interaction with their customers. It seems their is still quite a divide of those that get interactive marketing and make it easy for people to get their ideas out, and those that think that having a website and e-commerce is sufficient these days. The leaders in e-commerce are moving ahead with user reviews and video reviews, while these major ‘brands” are not just building list creatintion sites. I personally thought that high end retailers such Saks and Neiman Marcus would have caught on early with the “list building” microsite and allowed kids to build wish lists worth thousands that they could send to their parents.
Tags: e-commerce, interactive marketing, retail
November 21, 2007 at 8:27 pm |
Talking about sears.com have you seen their Virtual Model tool? Boy is it ugly. Here is the link: http://www.sears.com/shc/s/MvmControllerCmd?pid=002A0011000P&vid=19&storeId=10153&catalogId=12605